Pricing
Everything we sell, with the price.
Every price is posted before you pay. A county cancels any time, and nothing charges a card you did not hand us.
- Start free alertsFree lead alertsFree
Pay per lead, only if you buyFirst come, first served
An email or text every time a new lead lands in one of your states, with its price on it. Buy the ones you want. No card.
- See the leadsSingle leads$75 to $410 each
Pay per leadFirst come, first servedNo card until you buy
Every unsold lead in your states, story and county shown, contact details unlocked the moment you buy. Sold once. Some arrive with a call time already booked.
- 20 leads · $5,000Packages$250 a lead, 20, 40 or 60
Paid up frontYours alone, no racingNo subscription
A fixed count of exclusive leads from the states you pick, generated after you order and delivered as each one comes in.
- Find your countyOwn a county$25 to $3,000 a month
Monthly fee + pay per leadOne agent per countyTerm posted before you pay
One agent per county. Every lead the county produces goes to you and nobody else. Each lead still bills at its posted price. Price and term posted on every county.
How a single lead is priced
Why a lead costs what it costs.
One formula prices each single lead before it is posted. Every agent who sees a lead sees the same price, and you read the lead before you pay it.
Why this lead is $265
- Account size: $250K to $500K$225
- Asked for a phone call: full priceincl.
- Deciding within 30 days+$30
- Other answers they shared+$10
A made-up lead, priced by the same formula that prices every real one.
Every part of the price, in plain words.
- How much they want to placeThe account size is where every price starts. More money in motion, a higher price.
- How they asked to be reachedA call, a text, a video meeting or a visit is priced in full. Email with texts OK is priced at or a little under the full base, never more than a call. Email only starts from the lowest base, whatever the account size. No method picked takes some off.
- How soon they want to actSomeone deciding within 30 days is priced above someone deciding in a few months.
- What else they told usWhether they have an advisor, where the money is coming from, and what they want it to do. Each answer adds a little. A skipped question adds nothing.
- Age, only at the edgesMost ages change nothing. A person much younger or much older than a typical annuity buyer costs less.
- Their home valueA home value on record can add a little.
- What they searched forA search that reads like research, not buying, takes some off.
The price table
Every account size, by how soon they want to act.
| Account size | 30 daysWithin 30 days | 1 to 3 mo1 to 3 months | Later3 to 6 months or exploring | Not saidNot said |
|---|---|---|---|---|
| Under $25K | $105 | $90 | $85 | $75 |
| $25K to $50K | $110 | $95 | $90 | $80 |
| $50K to $100K | $120 | $105 | $100 | $90 |
| $100K to $150K | $165 | $150 | $145 | $135 |
| $150K to $250K | $195 | $180 | $175 | $165 |
| $250K to $500K | $255 | $240 | $235 | $225 |
| $500K to $1M | $330 | $315 | $310 | $300 |
| $1M and up | $375 | $360 | $355 | $345 |
Worked out by the formula that bills, for a person who asked for a call and answered nothing else. Other answers add a little; email only starts lower.
What moves the price
The lead sets the price. The buyer never does.
Moves the price
- Account size
- How they asked to be reached
- How soon they want to act
- What else they told us
- Age, at the edges
- A home value on record
- A search that reads like research
Never moves it
- Who is buying it. Every agent who sees a lead sees the same price.
- Your state or county.
- The annuity type they picked.
- What it cost us to find them.
- Our checks and the quality rating. Every posted lead passed the same checks, and none costs more for it.
- Aged leads
- A lead that never went out on the alert list steps down in price on the lead feed once it is 7 days old, is labeled aged, and steps down again the longer it waits. A lead that went out on the alert list is never marked down for age. You pay the price shown when you buy.
- Bad leads
- Report it within 7 days: bad contact info, a person who says they never asked, or a duplicate. A person reviews every report, and once it is approved, the full price comes back as a credit on your next lead. Credit, not cash. How credits work
Checked before it is posted
A lead that fails a check is held, not sold.
Every request goes through the same checks before it is posted. Nobody calls the person before you do.
- The requestA person asks about annuities on our own network of annuity sites.
- The phoneChecked against independent data sources: is it a working number, and what kind of line is it.
- The emailChecked against independent data sources.
- The agent checkWe hold requests from insurance agents, CPAs and advisors posing as consumers.
- Their contact choiceOn the page after they submit, the person picks how and when to be reached. Someone who asks for no contact is never sold.
- One person, one leadIf the same person asks twice, only the newest request is listed.
- PostedRated, priced, and posted with the price on it. You read it, then decide.